Rarely do I simply cut and paste another article.
This however, is an excellent critique of the (Product) RED:.
I first became aware of the (Product) Red initiative when I saw a long commercial about it (narrated by Bono) on VH1. As you’re are most likely aware of, products with the (Red) brand launched in the UK early this year, and the U. S. effort began in earnest on October 13 when Oprah hosted the official brand launch on her show.
Here’s how it works: Companies such as Apple, American Express, Converse, Motorola and others brand certain products with the (Red) logo (though the products themselves may or may not be red in color). When consumers purchase (Red) products, part of the profits go to The Global Fund to fight AIDS, tuberculosis and malaria. The (Red) iPod Nano, for example, which is actually red as well as (Red) costs the same as comparable iPods, but $10 goes to AIDS relief with every purchase.
Having seen the new solid Baby food called Happy Baby at Wholefoods, which has slapped a sticker for the Project Peanut Butter in Africa across their box, I am curious to see how and if this pseudo-charity form of capitalism will work.
Granted it was word of mouth, but the comment a representative of Happy Baby told a friend, who told my wife, who told me, was, “This stuff you could easily make at home, so the only reason you would buy this is because a) you are in crunch and need healthy and organic food fast, or b) you believe in our mission.” I do appreciate honesty, but at that level of overpricing?
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