First: James Bond’s enemies all know his name and what he looks like. Yet he introduces himself to the Bond girls with a fake name.
Second: The villians all hate James Bond yet do not shoot him, rather they gas him and bury him in a drainage pipe (see Diamonds are Forever).
Third: He really was not that big playboy, rather most of his “catches” are women he forces himself upon. Typical repitore for picking up women: a slap across the face, a forceful grab behind the neck and then a long passionate kiss as she tries to push away.
Also, for a British Intelligent Spy he sure does help America alot.